Allkinds needed extra design support to keep up with a busy production period, including rolling out new packaging across multiple ranges. With a lean team, they required someone who could jump in to help translate creative direction into final dielines, while also expanding the brand’s creative capabilities.

I supported the team by managing packaging overflow, taking concepts from the art director and rolling them out across multiple dielines. Beyond production, I introduced 3D design and animation into their workflow with creating custom characters for their Chupa Chups and Christmas collections, and bringing motion to in-store screens in collaboration with their digital designer. This added a new layer of visual depth to both print and digital touchpoints.