Beauty
2024
Ultra Violette is blurring the line between beauty and SPF. With Vi's fun & loud personality, I worked with the team to bring Ultra Violette's personality through digital marketing to life. I worked across general email marketing each month, as well as focussing on seasonal kits like Black Friday or Christmas campaigns and product launch campaigns.
Problem
With new products launching regularly, the Ultra Violette team needed someone to take the lead on digital marketing, someone who could keep things moving across email campaigns, seasonal launches, and ad content, while staying true to the brand’s bold tone.
Solution
I jumped in to manage ongoing digital design needs, from building out monthly email campaigns to editing footage for paid ads, and supporting product rollouts and seasonal kits. The goal was always the same: keep things fresh, on-brand, and moving quickly.
Strategy
Result
