Beauty
2024
I worked with the wonderful team at Hey Bud to launch their New Product Development in 2024. This included their haircare and body range, their blemish kits & an extension to their existing skincare SKUs. Ensuring cohesiveness and consistency across all products was imperative to make sure the full range all sat pretty next to eachother in-store.
Problem
Hey Bud needed updated packaging for their new product range, consistent with their existing brand look and feel. The dielines and templates were already established so this task was heavily focused on applying the designs accurately, thoughtfully, and efficiently.
Solution
Working closely with the team, I followed their provided copy and templates, adapting the new product designs to fit seamlessly into the existing system. I ensured everything aligned perfectly on the dielines, ready for print, with careful attention to layout and consistency across SKUs. And ofcourse, ensuring all products lined up beautifully on shelf.
Strategy
Result
